#We Are Rotary: Why Our Brand Matters

Time: 9 am, 10am, 11 am

Michael Boyer

Rotary Club of Pismo Beach (Five Cities)

Michael Boyer has been working in Technology and Digital Marketing for 22 years.  He is the Chief Operating Officer of Digital West, Inc., a company providing digital products and services to thousands of business across the country.

Michael has Rotary in his blood, a fourth generation Rotarian. Michael’s Great Grand Father, Luther Hodges was Rotary International President in 1967-68.  Michael’s Father is Past District Governor in District 5010, his mother is Past President of the Rotary Club of Wasilla and his wife is Past President of the Rotary Club of Pismo Beach/Five Cities.

The Rotary Club of Pismo Beach-Five Cites, 2001-Present

Positions Held: President, President-Elect, Treasurer (3 years), Club Service Director (2 years), Public Relations Chair (8 years), Vocational Service Director, International Service Director, Club Foundation Vice President & Club Foundation President.

Current Position: President’s Advisor

Rotary District 5240 Staff, 2002-Present

Positions Held: Website Chair (3 years), Public Relations Chair (3 years), Club Service Director, Communications Committee (3 years), Membership Advisor, SOCAL PETS Instructor (5 years – Public Image, #WeAreRotary, Social Media), SOCAL PETS Facilitator (4 years – Promote Rotary, Your Members, Your Leadership, Club Management).
Current Position: Membership Chair, District Conference Promotion Committee

Rotary Zone 25/26 Board of Advisors, 2015-Present

Positions Held: Assistant Rotary Public Image Coordinator, Keynote Speaker AZ PETS, AZ PETS Instructor (Rotary Club Central), Speaker at Zone Institute 2015, 2016 & 2017.

Current Position: Rotary Public Image Coordinator

Both the San Luis Obispo Tribune and the Pacific Coast Business Times recognized Michael with their “Top 20 Under 40” Award for his professional excellence and profound commitment to the Community.

Michael lives in Arroyo Grande, CA with my wife and son.


Time: 9 am, 10am, 11 am

Deborah E. Linden

Deborah Linden is a native Californian, raised in Sunnyvale. She began her law enforcement career with the Santa Barbara County Sheriff’s Department as a Deputy Sheriff at the age of 22.  During her 18 year tenure at the Sheriff’s Department, Chief Linden served in a variety of assignments including Patrol, Narcotics Detective, Major Crimes Investigations, Lieutenant, and Commander. She was hired by the City of San Luis Obispo as Chief of Police on January 1, 2003 and retired in December 2011 after serving nine years as Chief.

Deb holds a Bachelor of Arts degree in Sociology from UC Santa Barbara and a Master of Arts degree in Leadership from St. Mary’s College in Moraga. She has been an instructor for the Allan Hancock Law Enforcement Academy and the St. Mary’s College Graduate Leadership Program. Deb is now an instructor and training coordinator for various organizations, including the California Police Chiefs Association and the Centre for Organization Effectiveness.

Deb joined the Rotary Club of San Luis Obispo in 2003. She served as Club President (2012-13), District Conference Coordinator (2013-14), Assistant Governor (2015-16), Chef Operating Officer (2017-18) and coordinator of various Club and District events and trainings. She was named District 5240 Rotarian of the Year in 2013-14. She is married with two adult step-sons who live in California.